Introduction

The Department of Media and Communication was established in 2014. It is focusing on expanding critical knowledge of the role of mass media in contemporary times. The department is teaming up with its own FM radio stations to provide hands-on training on the latest broadcast equipment. Newspaper namely SBBU-Times will be published as laboratory publication of Media & communication Studies production by the help of student to fulfill practical need.

Media and communications studies have been highlighted as the need of the time to promote mass communication in the country. Our goal is to achieve something that can be of benefit to journalists, researchers, policy makers, NGOs and academics. The Department of Media and Communication Storage aims to integrate it with traditional journalism and modern methods in a unique way.

The Department of Media and Communication believes that a liberal arts education and vocational training should be provided, so that students can be exposed to the contemporary environment. Media Studies at SBBU-SBA not only makes students professional in the media but also prepares leaders in the field of professional journalism.

The department offers practical education, which calls for theoretical research through professional knowledge and research. During the academic session, students are required to attend field visits for their extracurricular activities as well as media study practical exhibits.

Vision

The vision of the media studies department is to nurture a generation of skilled media professionals who amplify marginalized voices, tell authentic stories, and harness the power of media to create positive socio-cultural impact.

Mission

The Media and Communication Studies Department at SBBU, SBA is dedicated to providing affordable quality education and developing committed media professionals who can drive positive societal change through the media.

Objectives

1) Enhance the understanding of students towards media in the age of globalization.

2) Make students demystify the general and practical reporting, subbing and so forth.

3) Enable the students demonstrate effectively the written and oral communication.

4) Enable the students think critically and produce creative work.

5) Develop students' skills to use quantitative tools of data presentation and analysis.

6) Prepare students to Use information technology to solve wider issues of society.

7) Enhance communication and interpersonal skill of students.

8) Develop problem solving and decision making skills among students by engaging them in different activities and applied projects.

9) Enable students understand and analyze issues and situations having ethical and legal implications of media.

10) Develop students' aptitude to understand changing environment of practical reporting.

11) Work towards advancement of human intelligence and to the promulgation and development of knowledge in the wider areas of media.

Scope

Media education is conspicuously of vital importance in the age of globalization. It trains the students how to work effectively and professionally in the journalism life. The field of journalism, to that end, is considered to be a major contributor towards society.

The field of Media Studies has emerged briskly in the last decade. It is an undeniable fact that the world is moving ahead and we still lag behind. To that end, we need to have professional, well skilled, proficient, and industrious talent in the field of media.

Career Prospects

In Career prospect the graduates can provide their services as Columnists, editors, correspondents, news analysts, anchors, photojournalists, program producers, online news editors, proofreaders and freelance writers (print & electronic media) and academicians in the societies.

Jobs as public relation officers in public and private sectors, federal and provincial departments, advertising agencies, NGOs/INGOs, educational institutions, business organizations, research institutions and news agencies.