Professional Summary:

Dr. Arman Khan Khanzada is a distinguished academic and research leader, currently serving as the Director of the Office of Research, Innovation, and Commercialization (ORIC) at Shaheed Benazir Bhutto University, Shaheed Benazirabad (SBBU SBA). With over a decade of experience in academia, he has been instrumental in fostering a research-driven culture that bridges the gap between academia and industry, aligning with the university's mission to contribute to educational, social, and economic development.

Dr. Khan holds a Doctor of Philosophy (Ph.D.) in Artificial Intelligence Marketing from Putra Business School, Universiti Putra Malaysia. His dedication to academic excellence is evident in his efforts to inspire students to achieve both academic and personal growth.

Beyond his teaching responsibilities, Dr. Khan is an accomplished researcher and author. He has published numerous articles in esteemed journals, covering topics such as digital marketing, customer relationship management, and artificial intelligence marketing. His research interests also encompass exploring new areas of digital marketing and the impact of emerging technologies on consumer behavior.

Dr. Khan is actively involved in various research activities and holds several editorial positions. He serves as the Chief Editor, advisory board member, editorial board member, and section editor of various national and international esteemed research journals. His contributions to these journals reflect his commitment to advancing scholarly research in his field.

He is also a member of the British Academy of Management, the American Marketing Association, and the Institute of Marketing Malaysia (IMM) as an Associate Member (AMIMM). These affiliations provide him with access to a wide range of professional development opportunities, networking events, and resources that support his ongoing contributions to the field of marketing.

In recognition of his contributions to research and innovation, Dr. Khan has been granted a patent published and indexed by the Intellectual Property Office, UK. This achievement underscores his dedication to translating research into tangible innovations.

Dr. Arman Khan's multifaceted role as an educator, researcher, and administrator highlights his dedication to advancing the university's mission of academic excellence and societal impact.